Monday 18 March 2019

Growing Trend of Online Shopping in Pakistan

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'According to a latest research conducted by  McKinseyon from  Periscope in 2018, about 70 percent  people out of 2,500 subjects shoeedr preference to shopping for consumer packaged goods (like clothing, cosmetics etc) online' . Due to easy access to huge range of items many people prefer shopping online. Infact many people prefer shopping for items online than visting retail stores in person. If you Look back a decade, very few people were familiar with online shopping in Pakistan. The concept of ordering goods online was unknown and there was a lot of distrust and uncertainty among the mases. The whole concept of online shopping was changed for good in 2012 after the birth of Daraz.pk

Today Daraz.pk is one of the biggest online shopping site in Pakistan. Though it intially started off as a sole provider of original goods daraz.pk later expanded the store's horizon and added over 25,000 sellers along with various local and foreign brands to its online platform.  Today Daraz.pk boasts of serving 5 million customers. Daraz offers vast assortment of products ranging from  electronics to household goods, fashion apparel, cosmetics and even groceries. Customers can avail multiple payment methods like cash-on-delivery, Jazz cash,  Telenor Easy paisa and even credit card transaction option.

Another notable store which has revolutionized the online shopping picture in Pakistan is Pakstyle.pk  .This all in one store offers everything from women fashion, men fashion, cosmetics, to Jewelry and watches. There is also a special section dedicated to Home goods. Pakstyle offers free shipping with every order. Due to reasonably priced items and prompt delivery. This is one of the popular online stores in Pakistan. This online store unlike walk in stores is open 24/7 . Pakstyles offers bundle deals which offer lowest price on common use items. Moreover Pakstyle has various discount deals on their store from time to time . They offer nationwide delivery service be it Lahore, Karachi, Islamabad or Sialkot.

Growing Trend of e-commerce is reshaping the future of  online shopping in Pakistan . More and more people prefer shopping online as compared to visiting a physical store these days. One of the biggest reason why online shopping is becoming popular in Pakistan is Infinite choice that shopping online provides. You can find various good with just a click. Moreover you can easily find  consumer reviews and get various discounts/cash back rewards with your purchase. Online shopping also makes price comparison easier. For working people this is very convenient as they can spare a few minutes in their busy schedule to make an order online.

Online shopping is time saving. It also saves one from being stuck in a crowd or traffic jam. You can make decision without feeling pressurized . You can also send your loved one gifts with just a click . You can also keep track of your purchase and keep an online record.  Many stores offer pre lauch offers and pre booking option online so this saves time and standing at long queue.

As they everything has it Pros and Cons but when it comes to online shopping the Pros out weight the Cons so it has more benefits than disadvantages. 

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